Coca-Cola has launched its new “Be Fizzy, Be Bold, Share a Coke” campaign in Thailand. Coca-Cola’s aim, with the help of people’s nicknames and Thai expressions printed on 250 million cans and bottles, is to encourage young Thais to express their feelings and connect with one another, and with the Coca-Cola brand.
The campaign started in Australia and is now in 50 markets around the world. Thailand is the first country in Asia to use the nicknames campaign.
More than 80 nicknames and 10 expressions, such as “Kon Naa-rak”, “Kon Jing-jai”, “Kon Pi-sed”, “Kon Suay”, and “Kon Lor”, will be displayed on the side of cans and bottles, with the campaign running until the end of the year.
Last month, Coca-Cola (Thailand) introduced special-edition cans with the word “Mum” on them to mark Mother’s Day, reported the Nation.
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