Smoking Kid: Best anti-smoking ads ever created

Cute children. The most powerful tools of manipulation.

“Smoking Kid,” a commercial from Thai Health Promotion Foundation, include footages of children walking up to smokers on the streets of Thailand and simply ask them for a light. Surprised by the smoking kids, the adult smokers lecture them about the consequences of smoking, who, in the end, shame them in return.

Smoking Kids was awarded as the winner of Spikes Asia 2012 in the PR categories.