Deep desire: This man gets something money can’t buy

Good deeds and generosity are for suckers, right? After all, no matter how much is given, they’ll always want more.

“Unsung Hero,” a commercial for Thai Life Insurance, is the latest emotion-tapping offering from Thai corporate marketing.

The uplifting three-minute spot explores the motivation of a generous man as he hands over his food, money and energy to help the heck out of everyone and a plant.

“Charity is its own reward,” could also be the title, but maybe watching this three minute video will cause you to re-evaluate your value system and discover the true meaning of Songkran.



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