A new sudsy salvo in the war on booze opened with a Japanese restaurant at a popular riverside mall in hot water over some seductive images of foamy head printed in its menu.
Kacha Kacha Japanese restaurant at Asiatique was ordered to pay a THB460,000 fine for printing images of the beer it sells there after authorities deemed it a violation of the Alcohol Control Act.
A restaurant executive who goes by “Ozawa Curry” on Facebook, shared the court ruling against his restaurant on Wednesday as a warning to other business owners.
For showing glasses of beer in its menu – images near ubiquitous at venues throughout the nation – the restaurant was cumulatively fined THB2,000 per day by Office of Alcohol Control Committee from a period beginning July 30, 2014, through March 6 – a total of 220 days.
In line with signals late last year the strictest alcohol regulations would be enforced, the restaurant was fined another THB20,000 for showing brand logos.
Ozawa said the officers visited his restaurant Dec. 30, 2013, and asked to see its alcohol license before taking photos of the menu and leaving. Seven months later, the restaurant was notified by police it was violating the law.
Ozawa said the case is being appealed.
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