ABOVE: Internet personality Mezs Mussamont, famous for scooting around town in traditional costume, shops at Central Chidlom in this April 8 photo. Photo: Mezs Mussamont
A fad for dressing in nostalgic, traditional costume may get more encouragement in the form of free stuff.
Beside shopping mall discounts, those sporting traditional Thai garb could also get free access to tourist attractions under a plan proposed by the Ministry of Culture.
To fuel the idea that dressing old-school Thai is cool, the ministry is identifying more ways to motivate people to keep it alive, and one of those is giving free access to some museums and archaeological sites.
Minister Weera Rojpojanarat said cooperation will be sought from the public and private sectors to encourage the entire nation to dress in anachronistic Thai style with policies such as asking employees to wear Thai fabrics to work weekly.
The plan to give free access is still being studied, Manager reported.
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