Mama, the national food of Thailand, must expect a big boost this year after spending THB200 million to promote their classic flavors with actress Patcharapa “Aum” Chaichuea.
In the commercial 36-year-old Aum, who has held her acclaim as the sexiest woman on television for way too long, sexualizes Mama’s Tom Yum Kung and Yentafo flavors to show us just how zaab they are.
“We expect great feedback from our zaab campaign and project it will help push sales up 25-to-30 percent” Wathit Chokwattana, Vice President of Mama distributor Saha Pathanapibul said yesterday.
Mama aims to sell THB10 billion worth of noodles this year, Bangkok Biz News reported.
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