#FollowTheFather Inspires and Delights in Just Three Minutes

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“Follow The Father” (Official HD) : ไทยประกันชีวิต Thai Life Insurance

In honor of His Majesty the King’s 88th birthday celebration, Thai Life Insurance has produced a pretty beautiful piece of film. It’s our favorite kind of Thai commercial: emotional, bold, cinematic. We’re talking three minutes and ten seconds that will make you want to be a better human being.

Let’s break down the video. The spot starts with our hero, a designer putting his heart and soul into creating the perfect t-shirt commemorating his love for His Majesty the King. He starts with “We Love The King,” a seemingly straightforward way to pay respect. But then he takes a step back and looks deeper into the message.

“We Love The King,” doesn’t seem to sit right with the passionate designer. He considers what “we” are doing for Thailand. It’s a  powerful moment of the commercial; television clips of HM the King’s great moments in history are juxtaposed by the less noble stuff we do on the regular (public drunkenness, pollution, etc). Inspired by the Father of the Kingdom, he man snaps and begins doing good deeds for others. While he’s striving to be the best he can be, the orchestra’s inspiring music swells.

He finally finishes his t-shirt design. “We Will Follow In The King’s Footsteps.” A crowd gathers silently to stare at his creation, resting alongside the original “We Love the King” shirt. He asks, “which will you choose?”

Whether you’re Thai or farang, young or old, the message here is pretty great. Saying that you love HM the King or that you love Thailand is one thing, but showing that love is infinitely more powerful. The King has set such an incredible example for the rest of us, we have the perfect blueprint to follow. In honor of 88 years of our Father’s wonderful life of showing us love, it’s time to #FollowTheFather and do the same, not only for him but for Thailand.

Not sure where to start? Find your inspiration at www.TheStoryofFather.com and show your support by using the hashtag #FollowTheFather on social media. 



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