This is what happens when you use a crosswalk in Thailand.
A compilation video of pedestrians getting hit at a crosswalk is being used to send a powerful message to motorists to simply follow the law — by stopping their vehicles when they should.
In the campaign, “Stop For Step”, by business students of Kasetsart University, a one-minute video shows just what happens when people attempt to safely use crosswalks in Thailand. The explicit clip compiles dashboard recordings of what could be you every time you try to get to the other side. The heart-stopping content appears tragic, but sadly, it is not uncommon.
The campaign aims to encourage cars to stop at crosswalks, and for pedestrians to cross at crosswalks rather than jaywalk. The campaign is a part of the Toyota Campus Challenge 2015 designated to reduce car accidents.
Thailand is also famous for having the second deadliest roads in the world. A report by the World Health Organization has shown that about 39 people lose their lives each day to the country’s monstrous traffic.
Let’s see if we’ll ever become first in that ranking. Let’s hope not.
Reader Interactions