NOBLE releases range of kitchen utensils inspired by Bangkok’s cityscape

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Noble Development PCL today launched its latest campaign, reaffirming the company’s mantra to “be different”. The aptly titled “Recreating Bangkok’s Cityscape” features everyday essentials, like kitchen utensils, reimagined through inspiration from our own cityscape.

Six distinctive product designs of everyday essentials are now available for purchase at exclusively selected locations.

Noble Development PCL explains; “The challenge we found ourselves in today is that property developers are all claiming to be experts on location selection when it comes to urban condominiums. The key question for Noble is how do we own the competency on Bangkok’s locality to differentiate us from the rest. So this year, we wanted to create a campaign to illustrate that through Noble’s eyes, even everyday items can breathe the extraordinary into life’s most ordinary moments. We wanted people to see that Noble’s unique point of view begins with the decision of where the project will be built, and how to make the most of the property.”

“Together with Ogilvy, we came up with these six beautiful product designs that really showcase our uncompromising approach in consistently applying our “be different” design philosophy, and show that everyone is capable of living a different and outstanding life.”

Each of these item contains a special code that customers can enter when visiting Noble’s website to read the stories behind the selection of each location. These items, which were given to Noble’s VIP residents as a limited edition gift set, are now available for a limited period to those interested in purchasing the masterpiece designs.

For more information contact 02 251 9955 or www.noblehome.com

About Noble

Noble Development Public Company Limited is a publicly listed property development company incorporated in Bangkok, Thailand. The company listed its shares on the stock exchange of Thailand in June 1997 (stock quote: NOBLE). The core businesses of the company are residential project development. Noble was founded in 1991 by a visionary group of Thai businessmen led by Mr.Kitti Thanakitamnuay. Until now, Noble had 20 projects consisting of 10 detached housing projects and 9 condominium projects (total 5,600 residential units to be developed) including 2 retail projects. The total projects had an approximate market value in 2006 of US$ 640 million.