Presented by
T-shirts have long been used as more than a simple clothing item. Nowadays T-shirts are a place to show off your sense of humor, make a statement, or pledge your allegiance.
Thai Life Insurance is harnessing the simple power of T-shirts with their “Follow the Father” special edition prints – on sale in special pop up events from now until the end of August – to celebrate His Majesty The King’s 88th birthday.
The idea is to convince all Thais to follow in the footsteps of His Majesty and improve their deeds and way of living.
To get the message across, Thai Life Insurance has made a beautiful video in honour of his Majesty the King. The short clip shows a designer striving to make the perfect T-shirt to show his love for His Majesty by looking deeper into what it actually means to love the King. The clip shows the noble endeavours of His Majesty juxtaposed by the bad habits of normal people.
This deep introspective look at Thai life leads the designer to decide that in order for people to lead a more fulfilling existence they must strive to follow in the King’s footsteps. The designer fashions a t-shirt with “We Will Follow In The King’s Footsteps” printed on it to show Thais that by following the examples of His Majesty they can reach their goals, and treat their fellow Thais with the respect they deserve.
The message is simple: The King has led by example and now it is up to us to take heed of what he has done and follow him to lead better lives.
Thai Life Insurance also hopes people will share this message by using the #followthefather on social media.
The T-shirts are on sale now for THB200 at these locations until August.
Pop-Up Store on the mall.
● 13-19 July 2015: Central Plaza Rama 2.
● 24-27 July 2015: The Mall Korat.
● 21-27 July 2015: Mall Mega Bangna.
● 3-9 August 2015: Central Plaza Chonburi.
● 6-12 August 2015: Paradise Park.
● 13-19 August 2015: The Mall Bang Khae.
● 20-26 August 2015: The Mall Bangkapi.
Call 1124 or visit the website www.TheStoryOfFather.com for more information.
All profit will be donated to the Phradabos Foundation, a royal initiative by King Bhumibol Adulyadej, aimed at providing occupational studies, meals and housing to low-income students.
Reader Interactions