Let’s get emotional, everybody!
Hot on the heels of the viral success of True’s “Giving” and Thai Life Insurance’s “Unsung Hero” commercials, Thai telecom company AIS has now released a Songkran-themed piece of emotional advertising.
In the nearly four-minute commercial titled “ Sweet home is better” a young protagonist surprises his momma for the Thai New Year holiday.
Give it a watch here, but if you weep easily please have a box of tissues on hand.
So what are your thoughts on these commercials, Coconutters? Shameless and cynical opportunism or genuine corporate social responsibility? Let us know in the comments below or with the hashtag #COCOBKK on any social media platform.
Below, find the commercials from True and Thai Life Insurance to refresh your memory.
And thanks to Coconuts reader Phupana Kandchand for alerting us to this with a community post!
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