Once again, we’re going on another FEEL trip.
Curse you, LINE! We weeped yet again today after watching a new commercial from the popular chatty app about a father’s attempt to reach his teenage daughter’s troubled heart after mom dies. We wept and grabbed our phones to send that Cony rabbit sticker with all the hearts to our daddy, even though he’s a Whatsapp dude.
Under the campaign “More LINE, Much Closer” the commercial depicts young Nudee’s traumatic withdrawal from life and inability to express her emotions after losing mom.
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Although the video doesn’t have English subtitles, the her father’s love doesn’t require translation. However, here is a break down to help you follow the story better:
The first scene shows Nudee’s teacher speaking to her father about how to help her overcome her mother’s death.
“I understand that she cannot get over the death of her mother. A girl her age needs someone who understands her. I hope you two can become closer,” says the teacher.
Nudee’s father nods and replies, “She loves her mother very much and always talked to her when something happened.”
As Nudee sits in her room crying over her mother’s photograph, her mobile chimes.
“Nudee, how are you?” comes the shocking LINE message from the dead mom.
“Although I’m not around anymore. You still have your dad,” she helpfully adds. Fortunately Nudee does not immediately collapse in ghost-terror, but considers a more realistic explanation.
In the most touching moment, she runs to her father, a low-tech 50-something, who melts our heart with lasers as he lamely, incredibly slowly, touch types to his daughter on his dead wife’s smartphone.
Technology is making us a little strange, no?
To keep your eyes well-moistened, watch this video of a father’s love to his blind daughter and this True commercial which has touched the global nerves and set among most-shared commercials in the world.
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